• Jasmine Blake Hollywood, MS, HHP

What is the Food Movement and How does it Improve Overall Nutritional Practices?

Updated: Apr 23

What is the Food Movement?

The food movement is a movement that advocates for healthy eating, nutritious eating practices, and for restaurants as well as community businesses to put more nourishing food items on the shelves to support basic human life and reduction of disease.

Basic nutritional practices aim to advocate for farms to reduce the amounts of chemicals required to cultivate foods, reduce marketing influence on processed foods, and to lower prices of healthier fresh foods. Also, some advocating goes into the politics of socioeconomic status and people being forced out of work, which forces them to buy foods that have less nutritional content. Furthermore, some advocating goes into studying the human brain and how marketing can influence behavioral purchasing habits. By advocating these areas and educating families, the risk of disease can be significantly reduced.

Why Support the Food Movement?

People, wealthy or poor, need to support the food movement. This reason is to support overall nutrition practices. It is true that most people who live in difficult situations seem to be driven to "consume inexpensive, high calorie, low nutrient foods." [1]. However, the real question is, "Why are these people subject to these types of behaviors?"

The answer to that question is, it's because these people are the ones that become targeted. These people are financially insecure, frequently experience inequality, and have less access to better sources of food. Most people who experience these complications also experience marketing influence at a higher capacity. These reasons are exactly why supporting the movement should be important.

Marketing Influences on Lower-Class Socioeconomic Status

Marketing directly targets those who live in the lower class. Fast food commercials play at a higher rate on television channels like NBC and WTOG. Even so, we hardly see them played on paid channels like IFC or HBO. Also, bulletin boards with fast food images are more likely to be posted in lower-class urban areas, rather than upper-class rural areas. Do these marketing facts seem surprising?

In like, lower qualities of fast food quick-service restaurants (QSR) like KFC, Churches Chicken, Checkers, and Mc Donalds are seen in higher numbers in lower socioeconomic areas. While wealthier neighborhoods have more higher quality QSR locations with organic types of foods and nutritious options like Fresh Kicthen, Taco Dirty, and Ciccio Cali. The fact is, marketing directly takes geographic location and matches it to food quality type. Supporting the food movement can help bring better types of quality foods in lower-class urban areas where uts needed most.

Although people of lower-class socioeconomic areas have a higher rate of marketing influence, health statistics remain equal across all spectra.

What is an Impoverished Socioeconomic Status?

Socioeconomics is the interaction between social factors and economic concerns. Impoverish is to be depleted of all sources like money or being without specific needs. For example, there are thousands of run-down neighborhoods hoarding individuals that have low income. They struggle, have no support, and get treated poorly. They also have less access to fine dining and upper-class grocery stores that carry a better selection of nutritious needs.

People who live in socioeconimic impoverished neighborhoods become subjected to what society wants. Plus, they are often stereotyped and judged. People who experience inequality of this nature hold fewer options, unable to afford everything. Supporting the food movement can help lower prices of foods and help get upper-class grocers into these types of neighborhoods.

Third World Cultures

Despite living in an impoverished socioeconomic area, there are differences between lower-class impoverishment in a developed country and a third world country. The fact of the matter is, there are third-world cultures that still exist, and they eat a certain way and cook their meals in a certain way. Like lower-class impoverishment in developed countries, they have limited resources, no nearby grocery stores, and limited income. However, unlike lower-class impoverishment in developed countries, they stick together and use their food in sparsity. Additionally, they are not easily influenced by developed country marketing tactics.

Most of the people within underdeveloped cultures, have never had the pleasure of eating with someone overweight from inside their tribe. Their teeth are also straight, white, and durable. Their health appears absolute with most dying from old age or possible injury. Very rarely do they see someone from their kinship dye from a disease. With no resources to implement health measures such as: 1) purchasing personal items at convenience stores; 2) using telephones; and 3) having vehicles, how do they keep such excellent health?

Strangely, it is not until these people come to America when they start having health issues. The truth is, people in America, and other developed countries poison their people with marketing influence that persuades them to spend money. Such people like us are convinced to purchase inexpensive, high calorie, low nutrient foods that are detrimental to our health. What is true is that people who live in third world countries, and even people with impoverished socioeconomic status, do not need the most nutritional improvement. Nonetheless, supporting the food movement will help get food to all countries to people of all statuses.

Marketing Companies Study the Human Brain and Ways We Think

The epidemic of marketing influences the food industry has over the people of America is preposterous. Marketers study the human brain and intentionally produce promotions that have significant control over how people perceive the types of foods readily available to them. There are tons of studies that marketers refer to when trying to come up with a perfect blend of chemicals that make people "think" they feel good when they ingest foods that have them. These marketing companies even use survey centers to study populations by profiling the behavior of people in specific socio-economic areas. This helps them figure out where to place their advertisements so they can have the best influence.

Marketers push their promotions onto people whom they know will buy their products, and the tactics of marketing are easy at best. For example, low income equals a low-cost meal. Companies use processed foods and foods loaded with chemicals that sell cheaper to produce a cheaper product. Lower-class socioeconomic people work multiple jobs at a lower pay rate; and low-income individuals have no money for higher-end foods with no time to cook. The fact is people think this way, "Easy low cost eat," and this way of thinking seems to make marketing tactics easier.

It obvious that people tend to think in ways that most benefit them. Thinking low cost is a more accessible option for those who work multiple jobs. Thinking to eat at a lower cost meets their budget needs and financial concerns. By supporting the food movement, we can educate people to have more self esteem when it comes to food choices. We can help them understand that it's not okay to get paid less, this way they can afford healthier options of foods. We can teach them that foods loaded with chemicals are not okay, and that food processing is not the better option just because the cost is lower.

Supermarkets, Healthy Foods, and Harmful Foods

In addition to viewing spectrums of psychological complications, supermarkets have a powerful influence over society as well. Supermarkets of lower value, continue to build in lower-class neighborhoods, inventorying foods that loaded with pesticides and chemicals that increase health concerns. With the demand for better foods to support our health epidemic, supermarkets that provide healthier foods are springing up. However, these supermarkets are in wealthier upper-class neighborhoods, limiting access to people of lower socioeconomic status. Although supermarkets are now improving access to healthier food, it is still costly.  Even people of upper-class socioeconomic status can barely afford to eat healthily and continue to have health concerns. As well, some "healthy" supermarkets are promoting the same foods that people see in non-healthy lower-class supermarkets, suggesting healthy "supermarkets are not reducing the promotion of non-healthy food items as they so claim." [1].

Health Activists and Nutritionists in Movements

It can be agreed and understood why health activists do not want to be part of the food industry nor have partnerships. [1]. One reason is probably because it seems all the food industry does is take our healthy recipes or ideas and skew them, and use them as additional ways to sell to their target market. Most new restaurants are bought out by the QSR industry, and all the effort new business owners put into creating their healthier types of franchises are now changed overnight. The QSR industry tries to justify themselves to make themselves appear to be new healthy innovators, while their idea is to really push more food out of a fast-food window.

However, health activists and